mike
February 7, 2012

February 7, 2012 (Lake Forest, CA) – Over the last 500 years, Brazil’s Atlantic Rainforest has been destroyed dramatically leaving only seven percent of its original cover today. Through agricultural production and urban development, millions of acres of trees have been tragically damaged, burned or cut down. etnies, a global action sports footwear brand, is stepping in by expanding its Buy a Shoe, Plant a Tree project to help reverse Brazil’s deforestation. Through its partnership with Trees for the Future, a leading nonprofit organization planting trees worldwide through seed distribution, agroforestry training and in-country technical assistance, etnies will bring people together to make a difference in this area, one shoe and tree at a time.

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mike
February 7, 2012

This clip will give you straight-up chills. Back in 2004, a flip on skis gone tragically wrong broke Josh Dueck's back and left him as a T11 -- full paraplegic.

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justin
February 7, 2012

Slam reels are always fun - just as long as it's not me and that everyone can walk away.

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mike
February 7, 2012

Okay this one came from Red Bull direct so soak it in. Supernatural = the sickest snowboard contest ever.

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adamisstoked
February 7, 2012

Every Third Thursday presents another fun endeavor from Signal Snowboards: the Snowboard-Mounted Paintball Gun. This is simply awesome. With a trigger in-hand and a semi-automatic weapon on-board, consider yourself a force to be reckoned with. Just don't expect to be allowed on the chairlift. -Adam

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mike
February 6, 2012

Because snow is no reason to stop shredding the pump track..."The crew from the UBC Okanagan Mountain Bike club has been working hard over the last few years to build an unreal pump track, and several dumps of fresh snow and below freezing temperatures weren't going to hinder their riding. Bas Van Steenbergen, Tom Van Steenbergen and Steven Leslie build some speed, conquer some ice and try to... flip off of pumptrack rollers? Large props to Pat McCarter, Geoff Hodson, Josh Toohill and everybody else in the UBCO MTB crew for all their hard work and trail maintenance. Also nice work Stefan Gordon for his snow shoveling."

—Thanks to Evan Sandstrom for sending this edit over

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mike
February 6, 2012

Silverton, CO - February 3, 2012 - As a company on the leading edge of design and innovation in the snowboard industry, it's no surprise that Venture Snowboards, based out of Silverton, Colo., is once again pushing the envelope. For the winter 11.12 season Venture is launching the Shape Shack - an experimental division of the company charged with dreaming up new and innovative board shapes.

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mike
February 6, 2012

This might not be live for long - footage from Red Bull Super natural.

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mike
February 6, 2012

Santa Monica, CA (February 4, 2012) – Under bright, bluebird skies, 18 of the world’s most notable up-and-comers alongside the icons of snowboarding progressed the sport to a new level, as Red Bull Supernatural ran on February 4th at Baldface Lodge outside of Nelson, B.C., Canada. From the first rider to drop, Scotty Lago, through Travis Rice’s final run, the never before ridden Red Bull Supernatural course challenged every aspect of the competitors’ talents, bringing the most progressive riding of our time together in a single run.

“We’re walking away with a different state of mind. This was an experiment and it’s the beginning of a new, possible future for snowboarding,” says Rice. “These guys ride like this all the time. It’s just a really tough thing to capture, even in a video part. No breaks, riding first tracks and on all-natural terrain. Here we are able to showcase the talent in snowboarding today.”

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adamisstoked
February 6, 2012

The best commercial from Super Bowl XLVI… aired on Canadian television. Thankfully, we also have it here for your viewing pleasure. Brought to you by - surprise, surprise - The King of Beers.

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