Welcome to the Lab.
What is Experimental Media? Simple. It’s whatever you want it to be. It’s whatever tells the story best. It’s the fusion of old-school craftsmanship and best available technologies. It’s quality writing, crisp photography, compelling video and seamless digital design. It’s excitement, energy and passion. It’s Stokelab Magazine.
The StokeLab experiment began in 2010, percolating in time from back-porch conversations about the power of inspired content and the future of digital media. At the time we didn’t have a clue about digital publishing—it’s a kinetic, shifting, evolving medium—but we’ve learned a couple things along the way: quality trumps quantity, and it’s better to create rather than regurgitate. What you see here is the result.
We’re content-creators all—writers, photographers, videographers and artists—who seek inspiration from the people, places and ideas that make the world more colorful, more exciting, and more positive. This energy has many names. We call it stoke.
Hometown: Woodstock, Vermont
Favorite Trip: Magic Mountain, Vermont
Hometown: Crested Butte, Colorado
Favorite trip: Tie: Nelson, B.C. and Washington’s Olympic Peninsula
Randy Elles: Art Director + Partner
Hometown: Killington, VT
Favorite Trip: Chamonix, France
After an earthquake, a hurricane, a break-up, and a break-in, StokeLab Art Director Randy Elles tried to jump on a jet plane to Bermuda for a job offer that he couldn’t turn down. Shortly thereafter he realized it was too good to be true and decided to spend his winters in Vermont skiing and summers in New York City freelancing. In addition to StokeLab, Randy has provided art direction for clients ranging from start-up ventures to Fortune 500 companies.
Hometown: Bozeman, Montana
Favorite Trip: Anywhere mountainous, snowy and hard to reach.
Since he can remember, Pogge has always been obsessed with “the story.” On his many adventures (and misadventures) in frigid northern climes, he’s always been fueled by the idea that the worse his experience, the better his story. Pogge’s award-winning writing has transcended action sports, and has appeared in literary journals and anthologies, touching on subjects from conservation to poetry. He is former Editor-in-Chief of Backcountry Magazine, and publishes with titles including Outside, Backpacker, National Parks Magazine, Mountain, Skiing, Powder and more. He also teaches college writing and communications in Bozeman, Montana, where he lives with his wife and two awful cats.
Frequently Asked Questions.
New school, old school. So you’re a magazine with a website. Ho-hum. StokeLab, started by Mike Horn and Justin Cash, has taken a different approach to print-web translation by putting out full print-worthy issues in a digital form. The StokeLab “mag” is stoke-heavy with great content, and like its physical counterparts, the issues contain a few pages of advertising to help make the endeavor possible…ESPN Action Sports
Original and creative trip reports, gear reviews, and awe-inspiring photography are what they do. It’s ‘experimental media’, and it could range from heli-skiing the Coast Range to philosophies in snacking, or anywhere in between. Here’s a bit about StokeLab.com, a literary work that just may boost your quality of life.Tahoe Mountain Sports